Park Pavilion

Learn with Materia + Gustavo Carmona about a project that reimagines a sales showroom for a real estate development, reinventing the space and giving it a useful purpose for the community in the article Park Pavilion.

The initial commission for this project entailed the design of a typical sales showroom for a new urban-scale real estate development. The development is set on a hilly expanse across the emblematic Tangamanga Park in San Luis Potosí, México.

Through the design process and analysis, it was clear the project posed a great opportunity to reimagine the program to create a building that would be an icon in the land at first, to become then part of a bigger complex of buildings allowing the use of its spaces to be adaptable and secure a permanent lifespan for the community to come.

Vista nocturna del área exterior / Nocturnal view of exterior area
Fotografía / Photography: Jaime Navarro Soto

Vista aérea / Aerial view
Fotografía / Photography: Jaime Navarro Soto

The resulting program and formal solution create an intimate link with the site’s hilly nature and the views from it to the park across the boulevard. Access to the building is set to happen at the top of the hill where the building meets the terrain as a park, gently sloping up and guiding visitors to a viewing terrace where the city and park views are framed. People then come down between concrete sculptural walls to find a welcoming lobby and interior spaces.

Planos arquitectónicos / Architectural plans
Ilustración / Illustration: Materia + Gustavo Carmona

The interior cross-section of the building keeps with the notion of a hill, introducing an amphitheater and double-height space that provides an ever-changing and dynamic flow. The amphitheater will serve to host lectures, presentations, and entertainment while support spaces include coworking and exhibit spaces, lounges, a catering kitchen, and offices.

Planos arquitectónicos / Architectural plans
Ilustración / Illustration: Materia + Gustavo Carmona

The materiality transitions from the stereotomic character of the concrete forms that meet the terrain to the lighter perforated skin and glass that engages with natural light and views of the surroundings. The binary language expresses its relation to the interior program, being the solid what houses the more private spaces and the permeable what envelops the collective gatherings. The building experience is constantly transformed with the passing of time and light.

VIsta interior / Interior view
Ilustración / Illustration: Materia + Gustavo Carmona

The project became disruptive, as it also changed how developers can think about how they engage a site and the future inhabitants of the communities they build. It also provides a new way in which to have temporary sale structures with little or no architectural value to become permanent buildings of clear identity, financial viability, and constant transformation.

The project became disruptive, as it also changed how developers can think about how they engage a site and the future inhabitants of the communities they build.

Vista nocturna desde el exterior / Nocturnal view from exterior
Fotografía / Photography: Jaime Navarro Soto

Créditos / Credits:

Arquitectura /Architecture: Materia + Gustavo Carmona

Ubicación / Location: San Luis Potosí, México

Programa / Program: Uso mixto, Anfiteatro, Exhibición, Sala de exposiciones

Mixed use, Amphitheater, Exhibit, Showroom

Completado / Completed: Diciembre 2022 / December 2022

Colaboradores / Collaborators: Gustavo Xoxotla, Karla Uribe, Jovana Grujevska, Marisol Fernández, Ana Fernández, Erick Pérez, Eduardo Valencia, Carlos Pineda, Fernanda Mendez.

Interiores / Interiors: Karla Cortina Studio

Fotografía / Photography: Jaime Navarro Soto

Área construida / Built Area: 423 m2 / 4300 SqFt
Lote / Lot: 300 m2
Costo aproximado / Approximate cost: MXN $ 6,500,000

Cliente / Client: Inmobilia

Niveles / Levels: 2 niveles / 2 levels